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Folowise

Real estate CRM · Built for your process

A real estate CRM that knows which leads turn into deals.

Replace the CRM your agents work around with one built for your process. Every lead arrives with its source, gets an owner and is followed to the deal. Leads, listings, deals and tenancies in one system, in Arabic and English.

Discuss your CRM replacementMessage us on WhatsApp

We’ve built CRMs and property systems before. Yours starts from that work and follows your process.

Sample lead dashboard: new leads per week by source and each source’s share, beside a new lead from Doha that is routed to an agent, booked for a viewing and closed. The data is made up.

Sound familiar?

Many real estate systems were bought for a smaller company.

The business grew. Branches opened, portals multiplied, WhatsApp took over. The software stayed where it was, and people filled the gaps by hand.

  1. 01

    Your CRM is the slowest part of the deal

    Agents log calls after the fact, or not at all. Managers export to Excel to see anything. The system records work instead of moving it.

  2. 02

    Leads leak between systems

    A portal inquiry lands in one inbox, a WhatsApp message on a personal phone, a website form in a third place. Nobody owns the first reply.

  3. 03

    Listings live in spreadsheets

    The same unit appears twice at two prices. Availability is whatever the last person remembered to update.

  4. 04

    Marketing cannot prove what worked

    Campaign spend is known. Which campaign produced the deal is not, because the lead lost its source somewhere between the form and the contract.

  5. 05

    Branches run their own versions

    Each office has its own pipeline stages, its own reports and its own definition of a qualified lead. Group numbers are a monthly reconciliation exercise.

  6. 06

    Switching feels riskier than staying

    Ten years of history sit in the old system. Nobody wants to be the person who lost it, or who stopped sales for a week to move it.

Lead capture

Every lead, from every channel, in one place.

Portals, your website, WhatsApp, ads, calls and referrals each land somewhere different today. In the system we build, they arrive in one inbox, keep their source and get an owner before anyone has to ask.

  • Property portalsInquiries pulled in automatically
  • Website & landing pagesForms post straight into the CRM
  • WhatsAppBusiness API threads on the client record
  • Meta & Google lead adsLead forms arrive with the campaign name
  • Phone callsCalls through your phone system logged against the lead
  • Referrals & walk-insAdded from a phone in one short form

One lead inbox

  • Duplicates merged
  • Source and campaign kept
  • Owner assigned by your rules

  • Answered first

    A late first reply raises a flag for the agent and their team lead.

  • Traced to the deal

    The source stays on the record from inquiry to signed contract, so reports show which deals each channel produced.

  • Conversations stay with the company

    WhatsApp and call history sit on the client record, not in an agent’s phone, so it stays when people move on.

Each connection is checked against the channel’s API and terms before we promise it. WhatsApp runs on the official WhatsApp Business Platform.

Featured solution · Real estate CRM replacement

Your business has evolved. Your CRM should too.

A packaged CRM asks your agents to learn someone else’s process. The one we build follows yours, and the records in your current system move across with it.

Plan your CRM replacementSee the migration approach
Your CRM · Lead sourcesSample data
Search clients, units, deals

Lead sources

Aug to OctAll branches

Insight: Referrals bring 17% of leads and 29% of closed deals, at the lowest cost per deal.

Leads this quarter
1,240+18%
Avg. first reply
6 min−9 min
Lead to viewing
24%+3 pts
Deals from leads
41+7
New leads per week, by source
AugSepOct
  • Portals
  • Website
  • WhatsApp
  • Referrals
Share of leads
1,240leads
  • Portals38%
  • Website24%
  • WhatsApp21%
  • Referrals17%

Lead to deal

  1. Leads1,240
  2. Contacted1,11890%
  3. Qualified56250%
  4. Viewing29853%
  5. Offer9632%
  6. Closed4143%

Who brings the deals

SourceLeadsDealsDeal valueCost per deal
Portals47112QAR 28.1MQAR 14,200
Website2989QAR 19.6MQAR 6,900
WhatsApp2608QAR 16.2MQAR 4,100
Referrals21112QAR 32.5MQAR 2,300

Speed to lead

AgentFirst replyDeals
  • Omar K.4 min11
  • Sara N.5 min10
  • Hana R.7 min9
  • Yousef T.12 min5

  • One record per client

    Contacts, calls, notes, WhatsApp threads, viewings and offers on one timeline, with duplicates merged on the way in.

  • Leads that cannot go quiet

    Every lead keeps its source, gets an owner by your routing rules, and raises a flag when the first reply is late.

  • Pipelines you actually use

    Your stages for sales, leasing and off-plan, each with the fields and approvals that stage needs. Nothing more.

  • Properties linked to people

    Units, owners, buyers and tenants connected, so a viewing request shows the unit, the owner and the history in one view.

  • Permissions by role and branch

    Agents see their book, team leads see their team, management sees the group. Exports and deletions are logged.

  • Reports from live data

    Conversion by source, agent and branch, built from the same records your team works in. No monthly spreadsheet merge.

What a replacement includes

  • An assessment of your current CRM, its data and the spreadsheets kept beside it
  • A process map agreed with sales, leasing and management before design starts
  • Field-by-field data mapping, test imports and validation reports you sign off
  • Integrations with the channels you depend on, where their APIs allow it
  • Training by role, and a rollout plan that keeps sales running
  • Support after launch, scoped and agreed in writing

Inside the system

What your team would open every morning.

These screens follow patterns from systems we have delivered to other companies. Those systems belong to our clients. So the screens here run on sample data: made-up names, units and figures set in Doha, Dubai and Riyadh. Yours are designed from your process and tested with your team before anyone writes code.

CRM dashboard

The morning view for a sales manager: pipeline, activity and the tasks that are due.

Your CRM · DashboardSample data
Search clients, units, deals

Good morning, Sara

New leads this week
148+12%
Viewings booked
37+5
Pipeline value
QAR 41.6M+8%
Avg. first reply
14 min−6 min

Sales pipeline

  • Qualified64 · QAR 18.2M
  • Viewing29 · QAR 11.4M
  • Offer12 · QAR 6.9M
  • Reserved7 · QAR 3.8M
  • Closed4 · QAR 1.3M

Due today

  • Call back Mr. Al-Sayed about villa 14
  • Send reservation form · unit B-1203
  • Renewal offer · Tower 2, unit 805

Latest activity

  • Omar K. booked a viewing · Lusail, 2BR4 min
  • Assistant qualified a WhatsApp lead · The Pearl11 min
  • Hana R. logged an offer · West Bay office26 min
  • Portal sync 6 new inquiries imported40 min

Why it matters

  1. 1Reply time on the first screenSlow first replies are where leads go cold. So the average sits here, not in a month-end report.
  2. 2Pipeline value by stageEach deal carries its stage and value as it moves. Nobody exports to Excel to find out where the month stands.
  3. 3Follow-ups the deal createsCallbacks, reservation forms and renewal offers appear when a deal reaches the stage that needs them. Nothing depends on memory.

Lead management

Every lead with its source, owner, status and age, and the timeline behind each one.

Your CRM · LeadsSample data
Search clients, units, deals
  • Layla M.Website · 3BR · LusailNew
  • Daniel W.Portal · Villa · Dubai HillsHot
  • Faisal A.WhatsApp · Office · RiyadhWarm
  • Priya S.Campaign · 1BR · The PearlWarm
  • Ahmad H.Referral · Townhouse · Al WaabCold

Daniel W. · timeline

  1. 09:12Inquiry from portal · 4BR villa
  2. 09:13Assigned to Hana R. by area rule
  3. 09:21WhatsApp reply sent with 3 listings
  4. 10:05Viewing booked · Thursday 17:00

Why it matters

  1. 1Every lead keeps its sourceWebsite, portal, WhatsApp or referral, recorded on arrival. That is how marketing learns which spend produced a deal.
  2. 2An owner on arrivalRouting rules assign by area, language or property type. No lead waits in a shared inbox for someone to claim it.
  3. 3The whole story on one timelineInquiry, assignment, WhatsApp reply and viewing, each with a time. When an agent is away, a colleague picks up without asking.

Property inventory

Units with photos, status, price and specs, filtered by area and type.

Your CRM · PropertiesSample data
Search clients, units, deals
All areasAll typesAll statusesSale and lease
  • Available

    Waterfront Residences · B-1203

    Lusail, Doha

    2BR · 128 m²QAR 2,450,000
  • Reserved

    Palm Grove Villas · 14

    Dubai Hills, Dubai

    4BR · 410 m²AED 7,900,000
  • Leased

    Al Nakheel Tower · 1604

    Olaya, Riyadh

    3BR · 172 m²SAR 145,000 / yr
  • Available

    Marina Court · 2201

    The Pearl, Doha

    1BR · 84 m²QAR 1,320,000
  • Sold

    Garden Townhouses · 7

    Al Waab, Doha

    3BR · 260 m²QAR 3,100,000

Why it matters

  1. 1Filters built from buyer questionsArea, type, status, sale or lease. Set up from the questions buyers put to your team every day.
  2. 2One status per unitAvailable, reserved, leased or sold, changed once and seen by everyone. Nobody reserves a flat another agent has already sold.
  3. 3Listings ready to publishPhotos, specs and price live on the unit record. Your website, and any portal with an API, can pull them from there, so nobody retypes a listing.

Sales pipeline

Deals by stage, from viewing to closing, with the value at each stage.

Your CRM · Deals · SalesSample data
Search clients, units, deals

Viewing2

  • Layla M.

    Lusail · 3BR

    QAR 2.9M

  • Faisal A.

    Olaya · office

    SAR 4.1M

Offer1

  • Daniel W.

    Dubai Hills · villa

    AED 7.6M

Reserved2

  • Priya S.

    The Pearl · 1BR

    QAR 1.3M

  • Nasser B.

    Al Waab · townhouse

    QAR 3.0M

Closed1

  • Mona F.

    Lusail · 2BR

    QAR 2.4M

Why it matters

  1. 1Every deal in a stageViewing, offer, reserved, closed. Managers read the count in each column without asking anyone for an update.
  2. 2Value on every cardThe forecast is the sum of real deals in real stages. Not a number someone typed into a spreadsheet on Thursday.
  3. 3Your rules between stagesA deal can require a signed reservation form or a deposit before it moves to Reserved. You decide the rules.

Executive analytics

Group performance by month, branch and lead source.

Your CRM · Group performanceSample data
Search clients, units, deals

Group performance

Last 6 months
Closed deals
312
Lead to viewing
24%
Viewing to deal
18%
Leasing renewals
81%
Closed deals by month
41May
47Jun
52Jul
49Aug
58Sep
65Oct

By branch

  • Doha144
  • Dubai103
  • Riyadh65

Leads by source

  • Portals38%
  • Website24%
  • WhatsApp21%
  • Referrals17%

Why it matters

  1. 1Conversion, not only volumeLead to viewing and viewing to deal, counted from the same records agents work in.
  2. 2Branches on one definitionDoha, Dubai and Riyadh count a closed deal the same way. The comparison is fair, and nobody reconciles it by hand.
  3. 3Spend tied to resultsLead sources sit beside closed deals, so next quarter’s budget follows what actually sold.

Property management

Leases due for renewal and maintenance tickets against their SLA.

Your CRM · Managed portfolioSample data
Search clients, units, deals
Managed units
1,284
Occupancy
93%
Renewals due (90 days)
57
Open tickets
23

Renewals due

  • Tower 2 · 805

    R. Mathews · 14 Dec

    Offer sent

  • Marina Court · 1104

    K. Haddad · 22 Dec

    Negotiating

  • Garden Villas · 3

    S. Rahman · 05 Jan

    Not started

Maintenance

  • AC not cooling

    Tower 2 · 1407

    Assigned

    2 h left

  • Water leak, kitchen

    Marina Court · 602

    Escalated

    Overdue 30 min

  • Door access card

    Garden Villas · 9

    Scheduled

    1 d left

Why it matters

  1. 1The four numbers owners ask aboutUnits, occupancy, renewals due and open tickets, on the first screen.
  2. 2Renewals 90 days outLeases show up 90 days before they end, with each renewal offer’s status beside them.
  3. 3Repairs on a clockEvery ticket carries an SLA. Overdue ones turn red and go to a manager.

AI assistant

A bilingual inquiry qualified, matched to units and handed to an agent.

Assistant · conversation · WhatsAppSample data
Your CRMWhatsApp

  • Hi, do you have 3-bedroom apartments in Lusail for sale?

  • AIYes. To narrow it down: what budget range, and are you buying to live in or to rent out?

  • Around 3 million QAR, to live in. We’d like to move by March.

  • AIHere are three that match. Would you like an agent to arrange viewings this week?

  • Handed to Omar K. with a summary

Matched units

  • Waterfront Residences · C-9043BR · 165 m² · QAR 2.95MBudget · area · move-in
  • Marina Heights · 15023BR · 158 m² · QAR 2.80MBudget · area
  • Lusail Gardens · A-3113BR · 171 m² · QAR 3.10MArea · move-in

Summary for the agent

  • Buyer, end user
  • 3BR in Lusail
  • Budget about QAR 3M
  • Move-in by March
  • Prefers WhatsApp

Agent takes over

Why it matters

  1. 1Arabic or English, at any hourThe assistant replies on WhatsApp or your website and asks what an agent would: budget, area, purpose, timing.
  2. 2Matches from live inventorySuggestions come from units marked available today. Nobody is offered a flat that sold last week.
  3. 3A person takes overThe agent gets a summary and continues the conversation. The assistant qualifies. It does not negotiate or promise.

Sample screens with made-up data. We do not publish the systems we build for clients, and yours would be designed around your business.

Connected workflows

What it looks like when the systems talk to each other.

Two journeys, step by step. Each step names the solution that would handle it. Yours will differ, and that’s the point.

From ad to closed deal

  1. 1

    Ad campaign

    A launch campaign runs on social and search.

    Lead generation

  2. 2

    New lead

    A form arrives with campaign, keyword and unit type.

    Lead generation

  3. 3

    CRM record

    One client record is created or merged with an existing one.

    CRM

  4. 4

    Qualification

    An agent or the assistant asks about budget, area and timing.

    AI assistant

  5. 5

    Agent assignment

    Routing picks the agent by area and language.

    CRM

  6. 6

    Property viewing

    A slot is booked against a live unit.

    Sales pipeline

  7. 7

    Negotiation

    Offers and counter-offers are logged on the deal.

    Sales pipeline

  8. 8

    Closed deal

    Contract signed, commission calculated.

    Contracts · Commission

  9. 9

    Reporting

    The deal is credited to its campaign and agent.

    Executive BI

From owner to statement

  1. 1

    Property owner

    An owner hands a unit to your management team.

    CRM

  2. 2

    Onboarding

    Specs, documents and terms are recorded.

    Property management

  3. 3

    Listing

    The unit is published to the website and portals.

    Inventory · Portals

  4. 4

    Tenant screening

    Applications and documents are reviewed.

    Property management

  5. 5

    Lease

    The lease is generated, approved and signed.

    Contracts

  6. 6

    Rent collection

    Installments are scheduled and tracked.

    Rent & accounting

  7. 7

    Maintenance

    Tenant requests become tickets with SLAs.

    Maintenance

  8. 8

    Owner reporting

    The owner sees rent, repairs and documents.

    Landlord portal

Example workflows with sample steps. In your system, the stages, rules and connected tools are your own.

Build or buy

When a custom CRM is worth it, and when it isn’t.

A packaged CRM is the right answer for some companies. Here is how the two compare, so you can decide before you talk to anyone.

  • Fit to your process

    Packaged CRM
    You adapt to its stages and fields
    Custom-built with Folowise
    Stages, fields and approvals follow how you sell and lease

  • Real estate depth

    Packaged CRM
    Generic, or real estate add-ons
    Custom-built with Folowise
    Units, owners, tenants, off-plan and leases as core records

  • Arabic and right-to-left

    Packaged CRM
    Often partial or translated
    Custom-built with Folowise
    Designed in both languages from the start

  • Integrations

    Packaged CRM
    Whatever the vendor supports
    Custom-built with Folowise
    The channels you depend on, where their APIs allow

  • Cost over time

    Packaged CRM
    Per-user licenses, for as long as you use it
    Custom-built with Folowise
    A build cost, then a support agreement you scope

  • Ownership

    Packaged CRM
    Your data on their platform
    Custom-built with Folowise
    Code, infrastructure and access handed to you

  • Time to start

    Packaged CRM
    Days
    Custom-built with Folowise
    Weeks, after discovery

A packaged CRM is probably better if

  • Your team is small and your process is standard
  • You need something running next week
  • You don’t want to own or maintain software

CRM replacement & migration

Switching systems without stopping sales.

The risk in replacing a CRM is rarely the new software. It’s the data, the habits and the week when nobody is sure which system is right. This is how we plan for that.

  1. 01

    Legacy assessment

    What the current system holds, how clean it is, and which workarounds people rely on.

  2. 02

    Data mapping

    Every field mapped to the new model, with decisions recorded on what to merge, clean or leave behind.

  3. 03

    Import & validation

    Test imports with counts and samples checked against the source, signed off by your team.

  4. 04

    Integration planning

    Portals, WhatsApp, email, telephony and accounting, each confirmed for feasibility and sequence.

  5. 05

    Parallel verification

    Where it makes sense, both systems run side by side for a defined period and the results are compared.

  6. 06

    Training & adoption

    Role-based training, quick-reference guides and champions inside each team.

  7. 07

    Controlled rollout

    By team, branch or function, so problems surface small.

  8. 08

    Rollback strategy

    A written plan for returning to the previous system if a cutover check fails.

  9. 09

    Post-launch support

    Daily check-ins in the first weeks, then the support terms you agreed.

We will not promise zero downtime or a perfect migration before we have seen your data. Discovery tells us what is realistic, and we put that in writing.

How customization works

Seven steps, from the first interview to support after launch.

Every company sells, leases and manages property differently, so we scope each project from yours. One module or a group-wide platform, the steps are the same.

  • You don’t need to buy a whole platform. Start with one solution.
  • We can evaluate your existing system before recommending a replacement.
  • Integrations are confirmed for feasibility before they are promised.
  • Demonstrations are arranged around your requirements, not a standard script.
  1. 01

    Discover

    Interviews with sales, leasing, operations and management, and a look at the systems and spreadsheets you run today.

  2. 02

    Define

    Scope, priorities and what “done” means, agreed in writing before work starts.

  3. 03

    Design

    Screens and flows tested with the people who will use them, in Arabic and English.

  4. 04

    Develop

    Built in increments you can review, starting with the parts that remove the most manual work.

  5. 05

    Migrate & integrate

    Your data mapped and moved, and the channels you depend on connected where their APIs allow.

  6. 06

    Launch

    Training by role, a controlled rollout and a team on hand for the first weeks.

  7. 07

    Support

    Fixes, improvements and new modules under a support agreement scoped in advance.

Why Folowise

An engineering partner, not a software reseller.

Folowise is a technology and engineering company based in Amman, Jordan. We design, build and ship web platforms, mobile apps and AI systems end to end.

  • Not our first CRM

    We’ve shipped CRMs, lead systems and property platforms before. They belong to the companies we built them for, so we don’t name or show them. What we learned shapes yours from the first workshop.

  • We build it

    Design, engineering, data migration, integrations and support from one team. We do not resell licenses.

  • You own it

    Code, infrastructure and account access are handed to your team at the end of an engagement.

  • Arabic and English from the start

    Interfaces, documents and support in both languages, with right-to-left layouts designed in, not added later.

  • Gulf working hours

    Our team works on UTC+3 all year: the same clock as Doha and Riyadh, one hour behind Dubai.

  • Scope before code

    A written scope and timeline before any build starts. No open-ended retainers.

What we will not show: the real estate systems we have built belong to our clients, so every screen on this page uses sample data. Folowise is not SOC 2 or ISO 27001 certified. If certification is a procurement requirement, tell us early so we can discuss the controls we can evidence.

See what we have built

Where to start

Four common starting points.

Pick the one closest to your business. Each one pre-fills the form below. You can change any of it.

Solutions portfolio

25 solutions. Pick the ones your operation needs.

Start with the CRM, or with one problem. Each solution below is a category we design and build to your requirements. You pick which ones, and in what order.

CRM & sales

Clients, listings, deals and the agents who close them.

Primary offer

Real estate CRM replacement

For companies whose current CRM has become the thing everyone works around. We study how your teams actually sell and lease, then build a CRM that matches it: your stages, your fields, your approvals. Your existing data comes with you, mapped and validated before anyone switches.

Details
Typical buyer
Managing directors, sales directors, operations and IT leads
The problem
The current CRM is slow, half-used and impossible to report from, and every attempt to bend it has made it worse.
Typical capabilities
  • Contact and client profiles with a full activity timeline
  • Lead capture with source tracking from every connected channel
  • Assignment rules by area, language, budget or round robin
  • Calls, notes, follow-ups and reminders
  • Deal management for sales, leasing and off-plan
  • Role and branch permissions with an audit log
  • Dashboards and exports built on live data
  • Migration of contacts, deals, activities and documents from the legacy system
Integrations
  • Website and landing page forms
  • WhatsApp Business Platform
  • Property portals with lead or listing APIs
  • Email and calendar (Microsoft 365 or Google Workspace)
  • Telephony systems
  • Accounting software
Example workflow
  1. Lead arrives from a portal with its source attached
  2. Routing rules assign it to an Arabic-speaking agent in the right area
  3. Agent replies on WhatsApp from inside the CRM
  4. Viewing is booked against a unit from live inventory
  5. Offer, reservation and close are tracked on one record
  6. Management sees the result in the source and agent reports
What we tailor
Pipeline stages, required fields, routing rules, approval steps, permission levels, report definitions, and which legacy data is worth migrating.
See a sample screen
Ask about this
Core solution

Property inventory management

One source of truth for buildings, units, availability, pricing and media.

Details

Residential and commercial inventory in a single structure: projects, buildings, floors and units, each with its owner, status, price history and media. When a unit changes status here, every channel that shows it can change too.

Typical buyer
Listings teams, operations managers, developers’ sales offices
The problem
Units are duplicated across spreadsheets and portals, with prices and availability that disagree.
Typical capabilities
  • Projects, buildings, floors and units
  • Residential and commercial attributes
  • Availability and status lifecycle
  • Price and price-history tracking
  • Photos, floor plans and documents
  • Owner and landlord relationships
  • Duplicate detection
  • Listing sync to website and portals
Integrations
  • Your website
  • Property portals with listing APIs
  • The CRM and pipeline
  • Digital asset storage
Example workflow
  1. Owner signs a listing agreement
  2. Unit is created with specs, media and asking price
  3. Listing is reviewed and approved
  4. Unit is published to the website and portals
  5. Status changes to reserved, and every channel updates
What we tailor
Property types and attributes, status names, approval steps before publishing, and which channels receive which listings.
See a sample screen
Ask about this
Core solution

Sales & leasing pipeline

Every deal from first viewing to keys handed over, visible stage by stage.

Details

Separate pipelines for sales and leasing, because they are different businesses. Viewings, offers, negotiations, reservations and closings sit on a board your team updates as they work, with tasks that appear when a deal moves.

Typical buyer
Sales managers, leasing managers, team leads
The problem
Deal status lives in agents’ heads and WhatsApp groups, so forecasts are guesses and stalled deals go unnoticed.
Typical capabilities
  • Configurable pipeline stages per deal type
  • Viewing scheduling and feedback
  • Offers, counter-offers and negotiation notes
  • Reservations and deposits tracking
  • Leasing lifecycle through renewal
  • Stage-triggered tasks and reminders
  • Stalled-deal alerts
Integrations
  • CRM and inventory
  • Calendar
  • Document generation and e-signature providers
  • Accounting software
Example workflow
  1. Viewing booked and confirmed to the client
  2. Agent records feedback after the viewing
  3. Offer logged and sent to the owner
  4. Reservation recorded with deposit status
  5. Contract generated, signed and the deal closed
What we tailor
Stages, probability weights, mandatory fields per stage, approval thresholds and the alerts each role receives.
See a sample screen
Ask about this

Multi-branch management

Branches, countries and currencies under one system, with local rules where they differ.

Details

For groups running several offices or markets. Each branch gets its own teams, targets and configuration where it needs them, and management gets one consolidated view without a reconciliation step.

Typical buyer
Group CEOs, regional directors, finance and operations heads
The problem
Every office runs its own process, so group reporting means collecting spreadsheets and arguing about definitions.
Typical capabilities
  • Branch and team structures
  • Country-specific settings and terminology
  • Multi-currency amounts and conversion
  • Branch-level permissions
  • Regional and group dashboards
  • Shared and branch-only inventory
Integrations
  • CRM and pipeline
  • Accounting software per entity
  • Exchange-rate sources
  • BI tools
Example workflow
  1. A Dubai lead asks about a Doha property
  2. The lead is shared with the Doha branch under group rules
  3. Both branches see the deal; only Doha edits it
  4. Commission splits are recorded
  5. Group dashboard shows the deal in both regional views
What we tailor
Branch hierarchy, what is shared or private, currency rules, local fields and the group KPIs management cares about.
See a sample screen
Ask about this

Agent & commission management

Targets, performance and commission rules calculated from the deals themselves.

Details

Commission arguments usually come from rules that live in someone’s spreadsheet. We put the rules in the system, calculate from closed deals, and route exceptions for approval.

Typical buyer
Sales directors, HR and finance teams
The problem
Commissions are calculated by hand, disputed often, and paid late.
Typical capabilities
  • Agent profiles, teams and targets
  • Lead assignment history
  • Commission rules by deal type, tier or project
  • Split commissions between agents and branches
  • Approval workflow for exceptions
  • Activity and performance reports
Integrations
  • CRM and pipeline
  • Payroll or accounting software
  • HR systems
Example workflow
  1. Deal closes with two agents on it
  2. Split rule calculates each share
  3. Team lead approves an exception
  4. Finance sees approved commissions ready for payroll
  5. Agent sees the statement in their dashboard
What we tailor
Commission formulas, tiers, splits, approval chains and what each agent can see.
Ask about this

Marketing & growth

Where leads come from, and what happens in the first hour.

Core solution

Lead generation platform

Capture leads from every connected channel, keep their source, and route them as they arrive.

Details

Website forms, paid campaigns and portal inquiries arrive in one place with their campaign data intact. Routing runs immediately, and conversion is reported back by source, so you can see which spend produced deals.

Typical buyer
Marketing managers, sales directors
The problem
Leads arrive in several inboxes, lose their source, and wait hours for a first reply.
Typical capabilities
  • Website and landing page forms
  • Paid campaign lead capture
  • UTM and campaign attribution
  • Instant routing and notifications
  • Duplicate and spam filtering
  • Source-to-deal conversion reports
Integrations
  • Meta and Google lead forms, through their official APIs
  • Property portals with lead APIs
  • Website analytics
  • The CRM
Example workflow
  1. Visitor clicks a campaign and submits a form
  2. Lead is created with its campaign and keyword
  3. Routing assigns it and alerts the agent
  4. Agent replies within the agreed time
  5. Weeks later, the closed deal is credited to that campaign
What we tailor
Channels, routing rules, response-time targets, duplicate rules and the attribution model you trust.
See a sample screen
Ask about this
Core solution

WhatsApp Business hub

Shared WhatsApp conversations, assigned to agents and saved to the client record.

Details

Many real estate conversations in the region happen on WhatsApp, often on agents’ personal phones. A shared hub on the official WhatsApp Business Platform keeps those conversations on company records, with assignment, templates and history.

Typical buyer
Sales managers, operations, compliance
The problem
Client conversations sit on agents’ personal phones and leave with them.
Typical capabilities
  • Shared team inbox
  • Agent assignment and hand-over
  • Full conversation history on the CRM record
  • Approved message templates
  • Follow-up reminders
  • Opt-in and consent tracking
Integrations
  • WhatsApp Business Platform, through an approved provider
  • The CRM
  • AI assistant, if used
Example workflow
  1. Client messages the company number
  2. Conversation is assigned to the area agent
  3. Agent sends listings and books a viewing
  4. Approved template reminds the client the day before
  5. History stays on the client record if the agent changes
What we tailor
Numbers and teams, assignment rules, templates, working hours and hand-over rules.

Requires a WhatsApp Business Platform account, Meta’s approval of your business and templates, and recipients’ opt-in. We build within those rules.

See a sample screen
Ask about this

Marketing automation

Nurture sequences and re-engagement triggered by what each lead actually did.

Details

Many leads are not ready to buy this month. Automation keeps them warm with relevant listings and updates, and brings them back to an agent when they show intent again.

Typical buyer
Marketing managers, CRM owners
The problem
Leads that do not convert in the first week are forgotten, along with the money spent to get them.
Typical capabilities
  • Segments by budget, area, property type and stage
  • Follow-up sequences by email, SMS or WhatsApp templates
  • Triggers from behavior and pipeline changes
  • New-listing alerts matched to preferences
  • Re-engagement campaigns
  • Unsubscribe and consent handling
Integrations
  • The CRM
  • Email sending services
  • SMS and WhatsApp providers
  • Website analytics
Example workflow
  1. Lead asked about 2-bedroom units but went quiet
  2. A matching new listing triggers a message
  3. Lead opens it and views the unit page twice
  4. Agent gets a task to call
  5. Viewing is booked
What we tailor
Segments, triggers, message sequences, frequency caps and channel preferences.

Messaging follows each channel’s consent rules and the privacy law of the markets you operate in.

Ask about this
Core solution

Real estate website platform

A bilingual property website that reads from your live inventory.

Details

Search, filters and property pages that read from the same inventory your team manages, so a unit comes off the site when your team marks it sold. Built mobile first, in Arabic and English, with structure search engines can read.

Typical buyer
Marketing directors, managing directors
The problem
The website shows sold units, runs slowly on phones, and sends inquiries to an inbox nobody watches.
Typical capabilities
  • Property search and filters
  • Property detail pages with media and floor plans
  • Inquiry and viewing-request forms
  • Arabic and English with right-to-left layout
  • Mobile-first performance
  • SEO-ready structure and metadata
Integrations
  • Property inventory
  • The CRM
  • Analytics and consent tools
  • Map providers
Example workflow
  1. Buyer searches villas under a set budget
  2. Opens a property page on their phone
  3. Requests a viewing
  4. Request lands in the CRM with the unit attached
  5. Agent confirms the slot
What we tailor
Design, search filters, page structure, languages and which inventory is public.
Ask about this

Campaign landing page builder

Branded campaign and project-launch pages your team can publish without a developer.

Details

Reusable layouts for launches and campaigns, filled in by your marketing team and connected to the CRM, so every page captures leads with their campaign data attached.

Typical buyer
Marketing teams, developers’ sales offices
The problem
Each campaign waits on an agency or developer for a page, and its leads arrive in a separate spreadsheet.
Typical capabilities
  • Reusable branded templates
  • Project and unit-type sections
  • Lead forms connected to the CRM
  • Arabic and English versions
  • Campaign tracking and analytics
  • Publish and unpublish controls
Integrations
  • The CRM
  • Analytics and ad platforms’ conversion tracking
  • Property inventory
Example workflow
  1. Marketing duplicates a launch template
  2. Adds project images, unit types and the offer
  3. Publishes for a campaign
  4. Leads arrive tagged with the campaign
  5. Page is retired when the launch ends
What we tailor
Templates, sections, brand rules, approval before publishing and tracking setup.
Ask about this

Property portal integrations

Listing exports and lead imports between your system and the portals you use.

Details

Push listings out and pull leads in, with duplicate handling and monitoring so a broken feed is noticed the same day rather than at month end.

Typical buyer
Listings managers, CRM owners, IT
The problem
Listings are re-typed into each portal and portal leads are copied in by hand.
Typical capabilities
  • Listing export feeds
  • Lead import and matching
  • Field mapping per portal
  • Duplicate handling
  • Sync status and error monitoring
  • Alerts when a feed fails
Integrations
  • Portals that provide listing or lead APIs or feeds
  • Property inventory
  • The CRM
Example workflow
  1. Unit is approved in inventory
  2. Feed publishes it to the selected portals
  3. A portal lead arrives and is matched to the unit
  4. Duplicate inquiry from the same buyer is merged
  5. Monitoring flags a rejected listing for correction
What we tailor
Which portals, which listings, field mappings and the monitoring alerts you want.

Each integration depends on the portal offering an API or feed and agreeing to the connection. We confirm feasibility per portal before committing to it.

Ask about this

Social media campaign tools

Software for your team to plan content, capture social leads and report results.

Details

Tools for an in-house marketing team: a content calendar tied to listings and launches, lead capture from social forms into the CRM, and reporting that connects posts to inquiries.

Typical buyer
In-house marketing teams
The problem
Social activity is planned in chat threads and its leads never reach the CRM with a source.
Typical capabilities
  • Content planning calendar
  • Listing and launch content workflows
  • Approval steps
  • Social lead capture into the CRM
  • Performance and lead reports
Integrations
  • Social platforms’ official APIs where available
  • The CRM
  • Analytics
Example workflow
  1. Marketing plans a launch week in the calendar
  2. Manager approves the posts
  3. A social lead form feeds the CRM
  4. Report shows inquiries per post
What we tailor
Calendar structure, approval chain, channels and report format.

We build the software your team uses. Folowise does not run social media accounts or campaigns as a service.

Ask about this

AI & automation

Assistance for agents and buyers, with a person in the loop.

Core solution

AI real estate assistant

An Arabic and English assistant that qualifies inquiries and hands them to an agent.

Details

Answers first questions at any hour, asks the qualifying ones, suggests matching units from live inventory and books the next step. A person takes over whenever the client asks or the assistant is unsure, with a summary of the conversation.

Typical buyer
Sales directors, customer experience leads
The problem
Inquiries at night and on weekends wait until morning, and agents spend their first call asking the same five questions.
Typical capabilities
  • Arabic and English conversations
  • Qualification questions you define
  • Matching against live inventory
  • Agent hand-off with a conversation summary
  • Viewing and call scheduling
  • Guardrails on what it may and may not say
Integrations
  • Website chat
  • WhatsApp Business Platform
  • Property inventory
  • The CRM and calendars
Example workflow
  1. Visitor asks about 3-bedroom apartments at night
  2. Assistant asks budget, area and timing
  3. Shows three matching units
  4. Offers a viewing slot
  5. Agent receives the lead and summary in the morning
What we tailor
Questions, tone, languages, which data it may use, escalation rules and topics it must refuse.

AI responses can be wrong. The assistant is configured to hand over to a person, and we test it on your real inquiries before launch.

See a sample screen
Ask about this

AI lead scoring & property matching

Prioritize leads and suggest units, with the reasons shown to the agent.

Details

Ranks leads using signals from your own data, such as budget fit, engagement and response, and suggests units that match stated preferences. Each score shows why, so agents can trust it or ignore it.

Typical buyer
Sales managers, CRM owners
The problem
Agents work leads in the order they arrived, not the order they are likely to buy.
Typical capabilities
  • Lead prioritization from your data
  • Buyer preference profiles
  • Property recommendations
  • Explainable scoring factors
  • Suggested next actions
  • Periodic review of the scoring rules
Integrations
  • The CRM
  • Property inventory
  • Website and messaging activity
Example workflow
  1. New lead arrives with budget and area
  2. Score shows high fit, and why
  3. Three units are suggested
  4. Agent calls this lead first
  5. Outcome feeds the next review of the rules
What we tailor
Signals used, weighting, how scores are explained and who sees them.

Scoring helps agents prioritize; it does not predict sales. Accuracy depends on the quality and volume of your historical data, which we assess first.

See a sample screen
Ask about this

AI call intelligence

Call summaries, action items and follow-ups, where recording is permitted.

Details

Transcribes consented calls, summarizes them, extracts the agreed next steps and creates the follow-up tasks. Managers can review calls by outcome rather than listening to all of them.

Typical buyer
Sales directors, quality and training teams
The problem
What was promised on a call is lost unless the agent writes it down, and most do not.
Typical capabilities
  • Transcription where legally permitted
  • Conversation summaries
  • Action and promise extraction
  • Missed follow-up detection
  • Agent review and correction
  • Management insights by team
Integrations
  • Telephony or call-recording systems
  • The CRM
  • Task and calendar tools
Example workflow
  1. Client consents to recording
  2. Call ends and a summary is attached to the record
  3. Agent confirms the extracted next steps
  4. Tasks are created with due dates
  5. Manager reviews calls flagged as at risk
What we tailor
Which calls are processed, languages, retention periods, what is extracted and who can listen.

Call recording and transcription require consent and must follow the privacy and telecom rules of each market. We design retention and access with you before anything is recorded.

Ask about this

Property operations

Leases, tenants, owners, maintenance and rent.

Core solution

Property management system

Units, leases, tenancies and renewals in one operational system.

Details

For companies managing property on behalf of owners or their own portfolio. Leases, tenants, renewals, documents and operational tasks live together, with reports per building and per owner.

Typical buyer
Property management heads, portfolio managers
The problem
Lease dates, renewals and tenant records sit in separate spreadsheets, and renewals are noticed late.
Typical capabilities
  • Managed units and buildings
  • Leases and tenancy records
  • Renewal tracking and reminders
  • Property documents
  • Operational task workflows
  • Occupancy and portfolio reports
Integrations
  • Tenant and landlord portals
  • Rent and accounting
  • Maintenance
  • E-signature providers
Example workflow
  1. Unit is onboarded with owner and terms
  2. Tenant signs the lease
  3. Renewal reminder fires 90 days before expiry
  4. Renewal terms are agreed and documented
  5. Owner sees the renewal in their statement
What we tailor
Lease types, renewal windows, task templates and report formats.
See a sample screen
Ask about this

Landlord portal

A dashboard where owners see their properties, documents and statements.

Details

Fewer “what is happening with my apartment” calls. Owners log in to see status, rent, maintenance and documents for each property you manage for them.

Typical buyer
Property management companies
The problem
Owners call or message for every update, and statements go out as PDFs by email.
Typical capabilities
  • Owner dashboard per property
  • Occupancy and lease status
  • Rent statements
  • Maintenance visibility
  • Document access
  • Financial summaries
Integrations
  • Property management system
  • Rent and accounting
  • Maintenance
Example workflow
  1. Owner logs in
  2. Sees the unit is leased until next March
  3. Downloads this month’s statement
  4. Checks a completed repair and its invoice
What we tailor
What owners can see, statement layout, languages and notifications.
Ask about this

Tenant portal

Self-service for tenants: lease details, requests, documents and payments.

Details

Tenants raise maintenance requests with photos, see their lease and payment schedule, and ask for renewal without a phone call.

Typical buyer
Property management companies, build-to-rent operators
The problem
Tenant requests come by phone and WhatsApp, and tracking them depends on who answered.
Typical capabilities
  • Lease information
  • Maintenance tickets with photos
  • Document access
  • Renewal requests
  • Payment schedule and history
  • Notifications
Integrations
  • Property management system
  • Maintenance
  • Payment gateways
Example workflow
  1. Tenant reports a leaking faucet with a photo
  2. Ticket is created and assigned
  3. Tenant sees the visit time
  4. Job is completed and the tenant confirms
What we tailor
Request categories, languages, notifications and what tenants can change themselves.
Ask about this

Maintenance & facility management

Tickets, contractors, inspections and SLAs, tracked to completion.

Details

Every request becomes a ticket with a priority, an owner and a deadline. Contractors are dispatched, inspections are scheduled and completion is confirmed with evidence.

Typical buyer
Facility managers, property management operations
The problem
Repairs are tracked in group chats, deadlines slip, and nobody can show an owner what was done.
Typical capabilities
  • Maintenance tickets and priorities
  • Contractor assignment and coordination
  • Inspections and checklists
  • Preventive maintenance scheduling
  • SLA tracking and alerts
  • Completion reports with photos
Integrations
  • Tenant portal
  • Landlord portal
  • Property management system
  • Accounting software
Example workflow
  1. Ticket raised as urgent
  2. Contractor accepts within the SLA
  3. Technician uploads before and after photos
  4. Tenant confirms
  5. Cost posts to the owner statement
What we tailor
Categories, SLA times, contractor rules, checklists and escalation paths.
See a sample screen
Ask about this

Rent collection & accounting

Rent schedules, balances and owner statements, linked to your accounting system.

Details

Tracks what is due, what was paid and what is late, sends reminders, and prepares owner statements. Your accounting system stays the ledger; this keeps the property side in step with it.

Typical buyer
Finance managers, property management heads
The problem
Outstanding rent is found by reconciling bank statements against spreadsheets.
Typical capabilities
  • Rent schedules and installments
  • Payment tracking
  • Outstanding balances and aging
  • Collection reminders
  • Owner statements
  • Reconciliation support
Integrations
  • Accounting or ERP software
  • Payment gateways
  • Bank statement imports
  • Property management system
Example workflow
  1. Installment falls due
  2. Reminder goes to the tenant
  3. Payment is matched to the schedule
  4. Owner statement updates
  5. Finance exports entries to accounting
What we tailor
Installment rules, reminder timing, statement layout and accounting mappings.

We build to the accounting and regulatory rules you give us. The system does not by itself make your books compliant; your finance team and auditors stay responsible for that.

Ask about this

Contract & document automation

Contracts from templates, approvals, e-signature and a full audit trail.

Details

Generate leases, reservation forms and sale agreements from approved templates with the deal data filled in. Route them for approval, send for signature where you use e-signature, and keep every version.

Typical buyer
Legal, operations, sales administration
The problem
Contracts are edited by hand from old Word files, and mistakes are found after signing.
Typical capabilities
  • Contract templates with merge fields
  • Document generation
  • Approval flows
  • Version history
  • E-signature where applicable
  • Document storage and audit trail
Integrations
  • E-signature providers
  • The CRM and pipeline
  • Property management system
  • Document storage
Example workflow
  1. Deal reaches reservation
  2. Reservation form generated from the template
  3. Sales admin approves
  4. Client signs electronically
  5. Signed copy is stored on the deal
What we tailor
Templates, clauses, approval rules and signature workflow.

Templates are drafted and approved by your legal team. E-signature validity depends on the jurisdiction and contract type.

Ask about this

Enterprise solutions

Developers, groups and specialist services.

Core solution

Developer & off-plan sales platform

Projects, unit inventory, reservations, payment plans and broker allocation for launches.

Details

Built for developers selling off-plan. Release units in phases, hold and reserve them, attach payment plans, allocate stock to brokers and see launch progress by building and unit type.

Typical buyer
Developers’ sales directors, launch teams
The problem
Launch day runs on a shared spreadsheet, and two brokers can sell the same unit.
Typical capabilities
  • Projects, phases, buildings and units
  • Unit holds and reservations
  • Payment plans and milestones
  • Broker allocation and tracking
  • Launch workflows
  • Sales progression reports
Integrations
  • Inventory
  • CRM and broker portals
  • Payment gateways
  • Accounting software
Example workflow
  1. Phase two is released
  2. Brokers see their allocated units
  3. A unit is held for 48 hours
  4. Reservation and deposit are confirmed
  5. Payment plan milestones are tracked to handover
What we tailor
Release rules, hold durations, plan structures, broker rules and reports.
See a sample screen
Ask about this
Core solution

Executive BI & reporting

Sales, agent, branch and operations figures on one dashboard, from live data.

Details

Dashboards for the people who run the company: pipeline value, conversion by source, agent productivity, branch comparison and operational KPIs, with drill-down to the records behind each number.

Typical buyer
CEOs, managing directors, boards, finance
The problem
Management reports take days to assemble and still disagree with each other.
Typical capabilities
  • Executive dashboards
  • Sales and leasing performance
  • Agent productivity
  • Lead conversion by source
  • Branch comparisons
  • Operational KPIs
  • Forecasts from pipeline data
Integrations
  • CRM, inventory and property management
  • Accounting software
  • BI tools your team already uses
Example workflow
  1. CEO opens the weekly view
  2. Sees conversion fall in one branch
  3. Drills down to the source
  4. Finds slow first replies on portal leads
  5. Assigns the fix and tracks it next week
What we tailor
KPI definitions, targets, views per role and reporting periods.

Forecasts are projections from your pipeline data, not guarantees.

See a sample screen
Ask about this

Property valuation platform

Valuation requests, comparables and expert review, with reports on record.

Details

Manages the valuation workflow: requests, property characteristics, comparable data and the reviewer’s judgment. Assisted analysis can suggest a range; a qualified person decides the figure.

Typical buyer
Valuation teams, brokerages, lenders’ partners
The problem
Valuations are assembled from scattered comparables and past reports nobody can find.
Typical capabilities
  • Valuation requests and assignment
  • Property characteristics capture
  • Comparable property data
  • Expert review workflow
  • Valuation report generation
  • Historical comparisons
Integrations
  • Property inventory
  • Data sources you are licensed to use
  • Document generation
Example workflow
  1. Request comes in with property details
  2. Comparables are pulled from your records
  3. Assisted analysis proposes a range
  4. Valuer reviews and sets the figure
  5. Report is issued and archived
What we tailor
Valuation methods, data sources, review steps and report templates.

Automated estimates are optional assisted analysis. They are not professional valuations and do not replace a licensed valuer.

Ask about this

Corporate relocation platform

Relocation cases for corporate clients, from brief to keys.

Details

For agencies serving employers who move staff into the region. Each employee is a case with requirements, shortlisted homes, appointments, documents and progress the corporate client can follow.

Typical buyer
Relocation agencies, corporate leasing teams
The problem
Relocation cases are run by email, and corporate clients ask for status updates the team has to compile by hand.
Typical capabilities
  • Corporate client accounts
  • Employee relocation cases
  • Accommodation matching
  • Viewing and appointment coordination
  • Document handling
  • Case progress for the client
Integrations
  • Property inventory
  • Calendars
  • Document storage
  • Client HR systems, where they allow it
Example workflow
  1. Employer opens a case for a new hire
  2. Requirements and budget are captured
  3. Shortlist is shared with the employee
  4. Viewings are booked
  5. Lease is signed and the case closes
What we tailor
Case stages, client visibility, documents and service levels.
Ask about this

Capabilities listed are typical scope, not a fixed feature set. Integrations depend on each provider’s API, terms and approval.

Build your real estate solution

Tell us what you run. We’ll come back with where we’d start.

Three quick choices, then your details. A person who has read your answers replies and arranges a walkthrough built around them. Price and timeline come later, in a written scope.

What happens after you send

Skip the questions and go straight to your details
  1. 1

    A reply from a person

    Within one to two business days, from someone who has read your answers.

  2. 2

    A first conversation

    Your current system, your channels and what you want fixed first.

  3. 3

    Discovery

    Interviews with your teams and a look at your data, then screens designed from your process.

  4. 4

    A written scope

    Scope, price and timeline in writing. Nothing is built before you agree.

What kind of business are you?

What kind of business are you?

What are you trying to fix first?

What are you trying to fix first?

Choose any that apply.

Which solutions interest you?

Which solutions interest you?

Suggestions are based on your answers. Select the ones you want; we don’t add any for you.

Where should we reply?

Where should we reply?

This is a request, not a booking. We review your answers, then arrange a session shaped around your operation. We reply within one to two business days.

We use these details only to reply to this request and prepare the conversation. Nothing is shared with third parties for marketing. Read our privacy policy.

FAQ

Questions buyers ask us first.

Can Folowise replace our existing CRM?

Yes. We assess your current CRM, design a replacement around your process, migrate your data and support the switch. Discovery comes first, so the plan is based on your system and data rather than assumptions.

Do we need to buy all the solutions?

No. The 25 solutions are options, not a bundle. You can start with one, often the CRM, and add others when they’re useful.

Can the platform match our current workflows?

That is the reason to build rather than buy. Pipeline stages, fields, approvals, permissions and reports are designed from how your teams work. Where a workflow is itself the problem, we will say so and suggest an alternative.

Can our existing data be migrated?

In most cases, yes. We map your data field by field, run test imports, validate them with your team and agree what to clean or leave behind. How much can be moved depends on what the old system lets us export, which we check during discovery.

Can it connect to our website or WhatsApp?

Usually. Website forms connect directly. WhatsApp works through the official WhatsApp Business Platform, which needs Meta’s approval and your customers’ opt-in. Portals and other tools depend on the APIs they offer, and we confirm each one before promising it.

Can the software support multiple branches?

Yes. Branches, countries, currencies and permissions can be part of the design, with shared or separate data as you choose and group reporting on top.

Do you provide Arabic and English interfaces?

Yes. We design for both languages from the start, including right-to-left layouts, bilingual documents and data that is entered in either language.

Can we request a demonstration?

Yes. Send a request with your business type and priorities. We review it and arrange a walkthrough built around them. There is no self-service trial, because the system is built for each company, and we never show one client’s system to another.

Is the software ready-made or custom-built?

Custom-built, but not from a blank page. We reuse the engineering patterns that held up in systems we delivered before, so you don’t pay to reinvent them. What you receive is designed and built for your company.

How much does a custom real estate CRM cost?

It depends on scope: how many teams and branches, which modules, how much data moves and which channels connect. You get a written scope and price after discovery, before any build starts. Starting with one module, often the CRM, keeps the first phase small.

How long does a CRM replacement take?

It depends on scope and on the state of your data. The timeline is part of the written scope you approve after discovery, and the rollout is planned so sales keep running during the switch.

How do projects begin?

With a conversation, then a discovery phase: interviews, a review of your current systems and data, and a written scope. Build starts only when the scope is agreed.

Do you offer ongoing support?

Yes. After launch we provide fixes, improvements and new modules under a support agreement whose scope and response times are set in advance.

Tell us where the work gets stuck. We’ll help you decide what to build first.

A first conversation costs nothing and commits you to nothing. Bring the system you want to replace, or the problem you want gone.

Request a tailored demoDiscuss your project

We reply within one to two business days.